The Green Path promotion

1. Online promotion
2. Onsite promotion


ONLINE PROMOTION


1. Homepage www.viscomspain.com

Home

Paragraph Case in the home: 230.184 page views (web)


2. Green fact sheet of the company

Green Path highlighted exhibitor / Green Path highlighted product
Exclusive Green Path directory, with green company details page including:

  • Logo, description, company profile
  • Address
  • Telephone / Fax
  • Website contact
  • Send enquiry button
  • 5 social profiles
  • Maximum 5 Green Products:
    • Name
    • Certificate
    • Description
    • Technical specifications


3. Promotional newsletter to 25.789 professionals

Frecuency:

  • 1st July Newsletter
  • 1st September


Contents:

  • List of companies
  • Product news
  • Brands
  • Location by plan


Target:

  • 25.789 e-mails to professionals
  • Visual communication companies
  • Advertising agencies
  • Decorators
  • Architects
  • Designers
  • Marketing managers
  • Point-of-sale managers



ONSITE PROMOTION


1. Delivery of the pavilion plan in the counters of accreditation

3.000 units


2. Pavilion floorplan

With the tour of the participants in The Green Path of Viscom 2011

  • Available in the counters of accreditation
  • 2 floor plan located in the entry of the pavilion


3. Green Press Dossier and Press Folder for the Media Press

  • Available in the web for 1 year .
  • Sending of 2 monographic notes to the specialized media.
  • Delivery of the Green Press Dossier during celebration to the registered Media: More than 50 registrated media at 15/09, Available in the web 360 days a year; monographic press releases.


4. Viscom Sign invitation

Contents:

  • Information about "The Green Path"
  • 150,000 units printed and handled
  • 80,000 inserts in trade press

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Fact sheet

Fact sheet

Viscom Sign. October, 5th-8th 2011

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Graphs and statistics

Graphs and statistics

Tipology and origin of professional visitors

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