Environmentally friendly products.
Sign up to Green!
The Green Path sign on the stands
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Viscom goes green, and is turning towards ecology. An initiative to respect our environment, our planet The Earth, the common home we all must take care of.
Conscious of the importance of concepts such as the environment, sustainability and ecology, indispensable values to guarantee the future of next generations, our intention with this project is to transform these words into actions. It is time for commitment.
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This project wants to stimulate and promote products, materials and technologies environmentally friendly. To help exhibitors investing in this field, not only by recognizing them, but also offering them a green show platform. In a few words: turning towards being green. |
1. Considerations
2. How it works
3. The Green Sign onsite and in the stand
4. Promotion of "The Green Path"
5. The “Green Application Form” and participation deadline
6. The Online Green File – Information 365 days a year
1. Considerations
The commitment and trust between organizers and exhibitors is essential to gain the recognition we all desire for the Green Path. The final outcome will depend basically on this factor. The visual communication market is too complex and wide and in any case the organization should assume the function of judging what is, or isn’t, respectful with the environment.
Therefore the exhibitor will set its own criteria when submitting an environmentally friendly product. The market itself will finally test the product, and if the eco attributes are friendly (recyclable, biodegradable, eco-efficient, etc.).
It is essential that the exhibitor’s participants on the Green Path have the product documentation proving the green characteristics, such as specific regulations, standards DIN / ISO, green certificates, green protocols, etc. We suggest presenting only products with some kind of green certificate.
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2. How it works
“The Green Path” is a route through the stands of the exhibitors that have previously registered as participants. The inscription fee is €390 including VAT.
Each exhibitor may submit up to 5 products, those most representative of its portfolio. These products will be specifically addressed and become part of "Green Dossier", appearing at the green section of the website and in the green press folder.
At the fair, each exhibitor will receive from the organizers a green sign to be placed inside the stand which identifies them as a participant in “The Green Path”, enabling them to use it before, during and after the celebration of the show.
Under no circumstances should this green sign be exploited commercially in the decoration of the stand (design and graphics).
Inside the booth exhibitors should place the green sign in a visible place in order to be easily identified.
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3. The Green Sign onsite and in the stand
- Only two green signs may be placed on each stand.
- The organization provides two green signs with the following dimensions 297 x 420 mm.
- Exhibitors who wish to, may produce the sign by their own means as long as they respect the original design. In this case the maximum dimensions are 600 x 800 mm.
Provided by the organization:
- Logo measures: 297 x 420 mm.
- Units available: 2 for each company
- Material: adhesive paper
Produced by the exhibitor:
- Logo measure (maximum): 600 x 800 mm.
- Units to producte: 2
- Material: adhesive paper
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4. Promotion of "The Green Path" (before, during and after the celebration)
This initiative will be covered by the organizers from different angles, setting up a wide promotion and communication campaign to inform visitors and trade press about the environmentally friendly products.
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5. The “Green Application Form” and participation deadline
To participate, exhibitors must duly complete the application form and send it back to the organization before September 10th, 2010. After this date no applications will be accepted. Participation fee: € 390 including VAT. Payment must be done through a check or a bank transfer to:
HSBC BANK PLC
Plaza Pablo Ruiz Picasso, 1
Torre Picasso, Planta 33. 28020 Madrid
C.C.C 0162-0001-24-0064633003
IBAN ES1301620001240064633003
BIC MIDLESMM
Failure to adhere to the stipulated payment terms shall result in the Organisers being entitled to cancel the application.
In this form you must indicate the products you submit with a maximum of five references.
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6. The Online Green File – Information 365 days a year
Through this URL: http://agendas.viscomspain.com/login.aspx, the exhibitor will be able to provide and update at any time the information that appears on the show website and also used by the organizers to produce the green press folder.
Have in mind the importance to do correctly this action and include all the information accepted by the system: picture, name, certify, description and technical characteristics. The information will be visible the hole year, 365 days.
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