Viscom Sign is an event directed by Reed Exhibitions Iberia, S.A., part of Reed Exhibitions; world leader in the organisation of trade shows.
Reed Exhibitions Iberia is the main private trade show organiser on the Iberian Peninsula, where it has partnership agreements with Fira de Barcelona (Alimentaria Exhibitions joint venture), Feira Internacional de Lisboa (FIL), Institución Ferial de Madrid (Ifema) and Feria Valencia.
In Spain, Reed Exhibitions Iberia organises shows in Barcelona, Madrid and Valencia, including Alimentaria Barcelona (food and beverages), Bta (food technology) and Barcelona Degusta (everything about eating), Expo Reclam (advertising and promotional gifts), Hygienalia (industrial hygiene), Infosecurity / Storage Expo / Documation (computer security systems, electronic storage solutions and document management), IT Partners Iberia (distribution business club), Medpi Iberia (multimedia and telephony business club), Sports Unlimited Valencia (sports equipment and gear business club) and Viscom/Sign España (visual communication and graphic design).
In addition, Alimentaria Exhibitions (joint venture between Reed Exhibitions and Fira Barcelona) holds leading positions in the food fair sector in the world organizing Alimentaria, Bta. Barcelona Tecnologías de la Alimentación and Barcelona Degusta in Barcelona (Spain); Alimentaria Lisboa and Horexpo in Lisboa (Portugal); Alimentaria México, in México D.F. (México); and Alimentaria Mercosur in Buenos Aires (Argentina).