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360º - Custom solutions

The circle which demonstrates the sector’s development offers a comprehensive view of the business. New markets are emerging as the boundaries between different image treatment techniques are disappearing. Designing customised marketing strategies using multiple media is made possible by information digitisation and transmission, and innovative and effective forms of communication are appearing.

Viscom Sign reflects the visual communication synergies being experienced in the business environment with a comprehensive range of offerings represented by four exhibition spaces. Viscom, takes place with Digitalsignage – solutions for digital advertising and point-of-sale –, Indigital – solutions for digital imaging centres – and Design & Innovation – design and innovation solutions–.

Exhibition areas

Viscom

International Visual Communication
Exhibition

Exhibition profile

Large-format digital printing systems.
Digital textile printing systems.
Sign-posting, outdoor advertising and signage.
Engraving, cutting and advertising items.
Lighting systems for advertising.
Small and mid-size format digital printing systems.
Complete visual communication and digital printing services.
Finishing Systems and equipment (single-and double-sided lamination, etc.)

Visitor profile

Sign-makers, screen printers, copy shops and digital printers.
Advertising agencies and design studios.
Decorators and architects.
Builders and designers of stands and temporary spaces.
Photo and image laboratories and studios.
Managers of large retail outlets (supermarkets, shopping centres, etc.)
Marketing Managers (end users)
Professional training centres.

Viscom

Solutions for Digital
Advertising

Exhibition profile

Displays, LCD, plasma, LED, vídeo wall, Interactive displays, touch screens, projector, holographic 3D technologies.
Hardware and software manufacturers: players, networking, storage, mounting, network and digital channel managers, scheduling, content production and advertising, advertising sales support.
Self-service kiosks, automatic dispensers (ATMs).
Systems integrators, telecommunications companies and carriers (operators of services)
Content production, video and image Banks, post-production.
POS displays made of cardboard, methacrylate, metal and other materials.
Displays, totem signs, roll-ups, banners and similar presentation systems.
Folding and portable (pop-up) stands / temporary structures.
Miscellaneous advertising and promotion equipment.

Visitor profile

End users (retail businesses): supermarkets, travel agencies, banking institutions, shopping centres, chains and franchises, leisure and entertainment centres (hotels, restaurants, cinemas, museums, zoos, theatres, theme parks).
Public sector: town councils, transport (underground, rail, motorways and roads, airports), public health centres.
Advertising and marketing professionals: agencies, brand and account managers, head offices and media planning, market research.
Owners of mixed and corporate digital networks, outdoor advertising agencies.
Technology suppliers and integrators: screens, networks, satellites, WANs, wireless, mobile telephone integrators content editors and producers.
Capital investors, financial institutions.

Viscom

Solutions for Digital
Imaging

Exhibition profile

Digital photo printers, digital printers, production printers.
Multifunction professional printers.
Textile printers, stamping, heat presses and transfer equipment.
Customization equipment.
Digital minilabs and kiosks.
Professional scanners and peripherals.
Finishing and auxiliary equipment.
Software and file Systems for image management.
Accessories and media.

Visitor profile

Photo and image customisation shops.
Repro shops and production centres.
Digital printing centres and fast printing services.
Decoration and interior design agencies.
Promotional gifts producers.
Photo labs and studios.
End users with Indro design and production department.
Suppliers of point of sales retailers.
Schools and training centres.

Viscom

Solutions for Design
and Innovation

Exhibition profile

Design Peripherals: scanners, graphic tablets and graphic design accessories.
Equipment for digital printing and production of originals.
Image and colour Management software.
Typographies.
Image banks.
Materials and media for design and illustration (special papers, new materials, drawing sets, etc.)
Printing houses and specialised production centres.
Graphic design, corporate image and packaging services.
Technical media and publishers.
Design and advertising exhibitions and awards.